The Challenge
With SHIP taking place in London and New York City within weeks of each other, Vercel needed the street marketing portion of the campaign executed consistently across both markets. The campaign required coordinated planning, communication, and reporting while maintaining the same quality standards in each city.
Our Approach
International Coordination
Unity Street Promo managed planning, communication, scheduling and reporting for both the New York City and London campaigns, coordinating the rollout through a unified project workflow.
Consistent Execution
Creative specifications, installation standards, and campaign reporting remained consistent across both markets, creating a unified campaign despite being executed in two countries.
Audience Focused Placement
Installations targeted high traffic neighborhoods aligned with Vercel's developer and technology audience in each market.
Campaign Reporting
Installation photography and campaign reporting were delivered after completion, allowing Vercel's team to review execution across both markets.
The Results
The campaign successfully delivered coordinated street marketing across New York City andLondon, maintaining consistent execution, communication, and reporting while supporting Vercel SHIP in both markets. The result was a unified international street campaign executed across two countries under a single coordinated project plan.
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