Wheatpasting, sidewalk stencils, and decal campaigns across the five boroughs. From SoHo to Bushwick to the LES.
New York is a pedestrian city. People walk to the subway, walk between meetings, walk to dinner. That foot traffic — concentrated in dense, culturally specific neighborhoods — is the engine that makes street-level advertising work better here than almost anywhere else in the country.
Wheatpasting on a construction wall in SoHo gets seen by tens of thousands of people in a single weekend. A sidewalk stencil in Williamsburg becomes the photo someone posts on their Instagram story. Street media doesn't compete with NYC for attention — it becomes part of the city's visual language.
New York supports the full USP service stack. Run a single format or combine them for a layered street presence.
High-impact poster campaigns on available wall space across the city's neighborhoods.
Precision-placed sidewalk stencils in high-foot-traffic neighborhoods.
Branded decals across windows, walls, and surfaces in retail-dense areas.
Large-scale brand projections on building walls after dark.
The neighborhoods where street-level advertising works hardest in New York.
Fashion, retail, and tourism foot traffic. Best for brand launches, fashion drops, and pop-ups. Highest visibility-per-dollar in the city.
Nightlife, music venues, and a young culturally aware audience. Strong for album releases and entertainment campaigns.
Creative class, fashion-forward, and high social-media engagement. Stencils and wild posting both perform exceptionally well here.
Art-driven, gallery district, and emerging brand audience. Great for independent labels, streetwear, and creative agency campaigns.
Cultural significance, residential density, and a strong locally engaged community. Strong for music and lifestyle campaigns.
Nightlife and creative culture overlap. Best for late-night activations and music industry campaigns.
Dense pedestrian traffic and cultural specificity. A strong neighborhood for jumbo wild posting and high-impact placements.
Creative industry density and emerging restaurant scene. Good for lifestyle, food and beverage, and design-forward brands.
Commuter density and rising commercial presence. Strong for B2B, consumer tech, and broader-reach campaigns.
Campaigns we've run in this market.
Wheatpasting across New York City and London
View Case Study →
Overnight wheatpasting takeover across SoHo — 20+ locations in 24 hours
View Case Study →Standard 72-hour turnaround from approved artwork to installed. Rush campaigns can move faster for time-sensitive launches like album release dates or product drops.
Yes. Many of our most effective NYC campaigns are saturation campaigns in a single neighborhood like SoHo or Williamsburg. A focused single-area presence often outperforms scattered citywide placements.
Foot traffic peaks in spring and fall, with Fashion Week (February and September) and the holiday shopping season driving the most attention. Summer is strong for music and lifestyle. Winter requires creative weather-aware planning.
GPS-tagged photos of every installation across the five boroughs, an interactive pin map showing each location, and a branded gallery page within 48 hours of install.
Music and entertainment: LES, East Village, Williamsburg, Bushwick. Fashion and retail: SoHo, Greenpoint. Tech and B2B: Downtown Brooklyn, Chelsea. We'll recommend the right mix based on your campaign goals.